![]() To deliver impressive GUIs, remember- users are humans, with needs such as comfort and a limit on their mental capacities. Don Norman, Grand old man of UX design How to make Great UIs I don’t want to focus my energies on an interface. One analogy is to picture UX design as a car with UI design as the driving console. UX design covers the entire spectrum of the user experience. UI design is a craft where you the designer build an essential part of the user experience. Often confused with UX design, UI design is more concerned with the surface and overall feel of a design. Users associate good feelings with brands that speak to them at all levels and keep the magic of pleasurable, seamless experiences alive.Īirbnb’s simple, inviting layout lets users satisfy their travel needs quickly, easily and enjoyably. UIs should communicate brand values and reinforce users’ trust. Where appropriate, elements of gamification can make your design more fun. Delight them, and they’ll keep returning. When your design predicts users’ needs, they can enjoy more personalized and immersive experiences. UIs should also be enjoyable (or at least satisfying and frustration-free). So, understand your users’ contexts and task flows (which you can find from, e.g., customer journey maps), to fine-tune the best, most intuitive UIs that deliver seamless experiences. Your design should therefore be “invisible”: Users shouldn’t focus on it but on completing tasks: e.g., ordering pizza on Domino’s Zero Click app. They don’t care about your design, but about getting their tasks done easily and with minimum effort. Users judge designs quickly and care about usability and likeability. Gesture-based interfaces-Users engage with 3D design spaces through bodily motions: e.g., in virtual reality (VR) games. Most smart assistants-e.g., Siri on iPhone and Alexa on Amazon devices-are VUIs. ![]() Voice-controlled interfaces (VUIs)-Users interact with these through their voices. Graphical user interfaces (GUIs)-Users interact with visual representations on digital control panels. ![]() ![]() User interfaces are the access points where users interact with designs. In this video, Michal Malewicz, co-founder and CEO of UX consultancy Hype4 shares the essence of user interface design. ![]()
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